South Korea’s Coupang Suffers Massive Data Breach Affecting 33.7 Million Accounts

South Korean e-commerce giant Coupang has confirmed a significant data breach impacting 33.7 million customer accounts, nearly two-thirds of the country's population. The compromised data includes names, phone numbers, email addresses, shipping details, and order histories—though payment information and login credentials remain secure.

CEO Park Dae-jun issued a public apology following the discovery of unauthorized access on November 18. Initial reports underestimated the scale, suggesting only 4,500 accounts were affected before investigations revealed the true magnitude. Regulatory scrutiny now focuses on potential corporate liability in the security failure.

While the breach carries no direct cryptocurrency implications, cybersecurity vulnerabilities at major platforms often accelerate institutional adoption of blockchain-based identity solutions. The incident underscores growing global demand for decentralized security protocols as traditional data protection systems show critical weaknesses.